Bold Move Cotton is a marketing campaign that was launched in 2017 by Delta Apparel Inc. The campaign aims to promote a line of clothing made from premium cotton material and features inspirational stories of individuals who have made bold moves in their lives.
The Bold Move Cotton line includes t-shirts, hoodies, and other clothing items that are made from 100% USA-grown cotton. The cotton is sourced from farmers in California, Texas, and Arizona, and is spun into yarn at Delta Apparel's facility in Georgia.
The brand's marketing campaign features a series of short films and stories that highlight individuals who have made bold moves in their lives, such as starting their own businesses, overcoming personal challenges, or pursuing their passions.
Through its marketing efforts, Bold Move Cotton has aimed to inspire and encourage people to take bold steps in their own lives while also promoting the benefits of buying high-quality, domestically-sourced cotton clothing.
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